We've Got Receipts

    — Topic —

    US Market

    5 receipts tracked • 50% industry hit rate

    — Filed —

    5 receipts on US Market

    Browse all →

    RECEIPT #BRIAN-

    APR 21, 2024

    Story still evolving.

    PREDICTION BY

    Brian Wieser
    “It’s important to note that this increase does not take into account political advertising, which Wieser anticipates will total $15.5 billion across all platforms.”

    FOLLOW-UP

    Comprehensive, final, all-platform U.S. political ad spend for the full 2024 cycle is not yet summarized in a single public figure that explicitly matches Wieser’s coverage definition. Public trackers have released estimates but are methodologically different or partial.

    ORIGINAL SOURCE

    Forbes
    Political AdvertisingAd SpendUS Market

    RECEIPT #BRIAN-

    APR 21, 2024

    Story still evolving.

    PREDICTION BY

    Brian Wieser
    “Advertising spend is likely to be up 5.6% in the U.S. this year to $360 billion, according to financial analyst Brian Wieser.”

    FOLLOW-UP

    Full-year 2024 actual U.S. ad spend data are not yet fully consolidated in one definitive public figure due to varying definitions and reporting lags across industry trackers.

    ORIGINAL SOURCE

    Forbes
    AdvertisingAd SpendUS Market

    RECEIPT #BRIAN-

    JUN 01, 2024

    Too early to tell.

    PREDICTION BY

    Brian Wieser
    “Despite its deceleration, political ad spend remains significant. It will reach $15.1 billion this year, compared with $14.1 billion in 2020, Wieser forecasts.”

    FOLLOW-UP

    Final 2024 political ad spending data is not yet available, as the election cycle would need to conclude and data reconciled.

    ORIGINAL SOURCE

    www.adweek.com
    Political AdvertisingUS Market

    RECEIPT #BRIAN-

    JAN 01, 2024

    Partially right.

    PREDICTION BY

    Brian Wieser
    “Wieser, who earlier this year forecast a slightly lower growth rate of 5.6%, acknowledges the market is growing better than previously expected.”

    FOLLOW-UP

    The 5.6% forecast was superseded by higher estimates from Wieser himself, indicating the market performed better than this initial expectation.

    ORIGINAL SOURCE

    www.adweek.com
    AdvertisingUS Market

    RECEIPT #BRIAN-

    JUN 01, 2024

    Story still evolving.

    PREDICTION BY

    Brian Wieser
    “U.S. advertising spending should grow 6.3% in 2024, according to a forecast released by Brian Wieser… Wieser expects total advertising spend will add up to $379 billion this year—excluding spending related to politics…”

    FOLLOW-UP

    The full-year 2024 data is not yet available, but the forecast was revised upward by Wieser himself later in the year, suggesting the 6.3% was conservative.

    ORIGINAL SOURCE

    www.adweek.com
    AdvertisingUS Market